Why Do We Enjoy Home Fragrance?

Home Fragrance is an ever growing industry with options for Candles, Wax Melts and Reed Diffusers that create beautiful ambiances. But why do we enjoy buying so many home fragrance products to enhance our homes?


One of main reasons is the various smells they come in. Our sense of smell is amazing and very powerful. It can re-connect you with memories that are only accessible with the scent unlocking pathways long forgotten.


Smell is one of the 5 main senses we have (along with taste, touch, vision & hearing) and it is closely linked to the part of your brain that processes emotions known as the Amygdala. The brain is an amazing core part of your body and it has a section called the ‘Olfactory bulb’ that can ‘translate’ smells so the brain can understand what it is.


Smell is the most raw form of input when it comes to emotional connections and is analysed quicker than any other.


As smell comes in so many varieties we don’t generally get used to them as easily as we do other things. If you experience a strong emotion during the same time that you are also experiencing a smell that you don’t usually interact with, it is highly likely that later on in life when you experience that smell again that particular memory will be recovered.


Lots of smell related memories are things that occur outside our normal routines and involve scents that we didn’t become familiar with so we couldn’t distinguish them. Ours brains really are the most wonderful things in exsistance.

Smell is so tightly linked to memories and emotions that scientists use scent processes to help support memory- related illnesses like Alzheimer’s.


CATEGORIES OF SMELLS


Most smells you experience can be categorized withing four main categories (that was developed by Michael Edwards).



Most smells you experience can be categorised into Floral, Oriental, Woody & Fresh

FLORAL – Floral smells like Rose or Cherry blossom. Most people can easily classify floral scent and are traditionally more feminine in nature.

ORIENTAL – Spicy & Warm scents, traditionally found in the Eastern World and includes things like Cinnamon, Amber or Vanilla.

WOODY – Recognised as more Masculine, it incorporates earthy notes like Cedar, Leather and Musk.

FRESH – Light and refreshing scents such as Linen or Citrus.


The categories are just a starting point for classifying a smell but are a great tool to help people pick from key groups that they enjoy. Candles, Wax Melts & Reed Diffusers use fragrances which are a combination of different notes, same as you would experience with perfumes or even wine and whisky.


Notes within a fragrance create the whole experience. The scent may be mainly categorised within one of the main 4 groups but can still have a varied personality. Home Fragrance scents are designed to take you on a journey with what we will call journey points.



Top Notes – these are the scents that quickly introduce the heart of the fragrance. Middle Notes – the key and most memorable scent of the fragrance and finally the Base Notes- these help to boost the other notes and give longevity of the fragrance.

Top Notes – these are the scents that quickly introduce the heart of the fragrance.

Middle Notes – the key and most memorable scent of the fragrance

Base Notes - these help to boost the other notes and give longevity of the fragrance.


Often your favourite scents will be a complementary combination of various note categories.


Most of the scents I offer are supplied by Candle Shack. For one of my most popular scents of Blackcurrant & Tuberose the note profile contains:


Top Notes: Blackcurrant, Fig, Lemon, Bergamot, Cardamom

Middle Notes: Rose, Geranium, Tuberose, Iris, Carnation, Cinnamon

Base Notes: Oakmoss, Musk, Sandalwood, Amber


The top notes would be classified as Fresh as it combines fruity and citrus elements. Most fresh scents are much lighter and evaporate more quickly, which is a key characteristic of a top note. The Middle notes are more Floral with the Base Notes being more Woody. This is a great scent that fully embodies 3 of the main categories to provide a full and exciting scent experience.





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